**Click Here for COVID-19 Resources**

PROGRAM OVERVIEW

Size does not matter when it comes to compliance. Regulatory expectations are the same, regardless of the size and complexity of any financial institution that wishes to provide banking services to virtual currency exchanges. Creating banking procedures for an emerging trend is a difficult task, and with regulators nearly a decade behind the technology, it complicates the matter even further. The best place to start is to build procedures based on existing requirements and best practices used for accounts with a higher risk of money laundering. This session will explain the dos and don’ts that banks should understand in this current environment.

SPEAKER OVERVIEW

Larry Cameron – Chief Information Security Officer, Anti-Human Trafficking Intelligence Initiative 

Larry is the chief information security officer at the Anti-Human Trafficking Intelligence Initiative (ATII) and an OSINT investigator for the National Child Protection Task Force (NCPTF). He is a certified Digital Evidence Investigator (DEI), Mobile Device Investigator (MDI), Certified Cryptocurrency Investigator (CCI), CipherTrace Certified Examiner (CTCE) and holds over 50 other industry, IT and security certifications over the past 20 years. He leads the ATII Task Force teams, manages technology in multiple disciplines and works with local, state, federal and international law enforcement to help support their investigations into child exploitation and human trafficking.

Note: This session is exclusively for students who attended the virtual North Carolina School of Banking in 2020. We encourage new students to apply for the summer session.

The North Carolina School of Banking will be back in session for two more days of learning—this time in-person! We ask all students who took part in last year’s virtual school to join us on May 26-27, 2021, for the chance to refresh, reconnect and complete the final coursework of the 2020 session. In addition, we will be taking this opportunity to celebrate the official commencement of our senior class. Save the date and prepare to learn!

Click here for the Course Completion Website. 

PROGRAM INFORMATION

This program is comprised of four sessions that will run from 9:00 AM – 12:00 PM EST on each day. Attendees can either opt to attend the full program or can attend any session a la carte. It is being presented by Focused Results, and the dates for the program are:

• Wednesday, May 26
• Wednesday, June 23
• Wednesday, July 21
• Wednesday, August 25

With constant change facing our industry, transactions falling, overall visits declining, we must find ways to engage our clients, new clients and the community. We must find ways to deliver better client service in a more efficient manner.

The Frontline Branch Series is a comprehensive course for beginning and new frontline professionals in the branch, who focus on creating a client-friendly environment on a budget. This program will focus on how we deliver the ultimate client experience, streamlining work processes to make things fun for both employees and the client. The program will include group discussion and problem-solving, fresh ideas through presentation, and a case-study.

Session 1: Culture Shifting in Community Banks
This session will focus on the shift from order-taking to an engaged, advisory culture and the team issues faced when changing cultures. Participants will learn to maximize their performance in the branch, especially when it’s not busy, becoming an individual contributor on the branch team.

Session 2: Wowing the Client
This session will address the needs, wants, and expectations of the new, digital, and younger clients and employees. Participants will learn how to ask great questions to identify client goals and dreams, and then position appropriate products to help make those dreams a reality.

Session 3: Your Advisory Role
This session will present opportunities for the bank and banker to engage in activities and skills to drive results across the bank for the foreseeable future. Participants will learn how to recognize a sales cue and a buying signal. They will also learn how to leverage technology and social media as tools to help clients reach financial goals.

Session 4: Maintaining Superior Team Performance
This last session will address critical skills necessary to make the banker more valuable in the bank, and in the community at large. Participants will learn to leverage interactions away from the workplace to capture additional business and best represent the bank away from work.

Who should attend? Retail professionals in the branches, or folks wanting to move into the branches. These employees might be new hires, beginning professionals or those with years of experience. Also recommended are those who are emerging frontline retail professionals who want to become more qualified to move laterally or forward in the organization.

SPEAKER INFORMATION

Jennie Sobecki – Owner & CEO, Focused Results

Jennie is the owner and CEO of Focused Results, LLC, a sales and marketing strategy, consulting, and training firm, concentrating in results-driven process consulting and training experience in community banks and FI’s. An expert in designing and implementing sales efforts and processes, Ms. Sobecki designs solutions to drive top line growth through better utilization and training of existing sales forces, including sales management.

​Mrs. Sobecki is a graduate of Indiana University and has a certificate in consulting services from Ball State University. Prior to joining Focused Results, Ms. Sobecki was Director of Sales and Marketing for a $3 billion bank holding company, Sales Manager for a high performing mid-level bank, and Director of Corporate Training for a large Midwest insurance company. A charismatic speaker and consultant, Ms. Sobecki consults with numerous financial service organizations on revenue, sales, sales leadership, and organizational performance.

Join NCYB members at Casita Brewery for a cold beverage and good networking. There is no fee to attend, but attendees are responsible for their own drinks.

PROGRAM INFORMATION

We know that finding the right marketing tactics for your bank can be a challenge, even more so with a limited budget and competitive ecosystem. How do you differentiate your bank from the others in your market? We know that it takes many touchpoints with a brand for a consumer to make a buying decision, so how do you ensure your bank is there when your future customer is ready to make a decision?

In this workshop, attendees will learn how you can implement a successful marketing strategy that builds your bank’s digital presence and drives real results.

Part 1 – The Customer Journey in Banking: Creating an Effective Customer Experience
It is now common practice to research, explore and sign up for financial services products on the web or even on mobile devices. A fractious experience affects that relationship with your future customer and can mean spending market dollars ineffectively. It is important to set your bank up for success by having transparency on how your sales funnel is performing and be able to adapt to improve that experience for your potential customers. This session will help attendees understand how to create an effective customer journey within your bank ecosystem and enhance your bank’s marketing. Topics will include:

• Modern banking behavior
• The stages of the customer journey
• Making the journey about the customer
• Metrics of measurement to ensure success

Part 2 – Financial Product Marketing: Choosing the Right Digital Channels to Acquire New Customers 

There are many different digital marketing channels to choose from, and not all are created equally. Understand what tactics your competition is using to drive net new customer growth and what works depending on the goal. This session will focus on the digital channels that can help drive new customer growth and expand your bank’s digital footprint. The channels that we will focus on most closely are:

• SEO and content marketing
• Social media marketing
• Paid search
• Email marketing
• Affiliate (performance) marketing

Part 3 – How Your Bank Can Partner with Influencers and Publishers

Working with publishers and influencers helps banks build awareness, trust, and credibility. These websites and influences are driven to help guide their audiences in finding the right services and making the best decisions when it comes to selecting a financial institution or product and plays an important role in the buying journey. This session will cover:

• What role do publishers/influencers play in the customer buying journey
• How do you as a bank connect with the publishers?
• How to find the right publishers/social media influencers:
  • Relevance
  • Examples of influencers
  • Working with publishers and influencers on a performance basis
  • How to stay compliant while working with publishers and influencers

Part 4 – Key Metrics for a Successful Digital Strategy

The power of digital marketing is the transparency it provides to understand what’s really working. No matter if your bank is focused on growing core deposits or increasing the number of new banking relationships, your marketing needs to be driven towards impactful results. In this session, we’ll talk about the key metrics for success and how to measure them:

• Forecasting and goal setting
• Calculating your complete customer acquisition cost and understanding your ROI
• Data aggregation
• Campaign attribution
• Tracking and optimizing campaigns

Part 5 – Closing Remarks: Tips and Considerations for Digital Marketing Success

• Tips on implementing digital marketing
• Strategies for testing and learning
• How influencer marketing helps combat the brand trust issue in financial services
• How to track and optimize campaigns

SPEAKER INFORMATION

Mary Coleman, Director of Advertising and PR – Extraco Consulting
Mary is the Director of Extraco Consulting’s Advertising and PR services, responsible for all client creative, including but not limited to all client graphic design, digital marketing, website development and hosting, commercial and video production, and more. Mary has over 30 years of experience as a business professional, including more than 10 years of experience in the banking industry at Extraco Banks. At Extraco, she was responsible for leading and supporting the corporate voice and brand for 19 financial centers and eight business lines. Prior to her career at Extraco Banks, Mary was a marketing manager responsible for all product introductions, cost reductions, sales materials, multimedia, and digital promotions for six manufacturing divisions at Trane. Mary served as a member of the Innovation Committee at Extraco Banks. 

Maureen Flaherty, SVP, Chief Marketing Officer – Kennebunk Savings
Maureen is a passionate marketing executive who has spent more than 20 years helping people and organizations bring their brands to life. She has enjoyed a variety of executive roles, including at top branding and marketing agencies in New York and Portland, Oregon, and for businesses within the Mars, Inc. and IDEXX organizations. Maureen has been at the forefront of digital marketing, harnessing emerging trends and technologies to create innovative solutions for her clients and the organizations where she has worked. Along the way, she has developed branding and marketing strategies for some of the globe’s top consumer brands. For the last four years as chief marketing officer at Kennebunk Savings, Maureen has been a change agent leading the bank’s digital transformation efforts and this year, as chief marketing and customer experience officer, she will lead the effort to reimagine customer experience for the bank.

Danielle Bateman Girondo, Executive Vice-President of Marketing – Midwest BankCentre
Danielle Bateman Girondo leads the marketing and sales enablement teams at Midwest BankCentre, a $2 billion+ community bank that is a national leader in community and economic development. Danielle is a change agent who works with companies at transition points across industries to optimize talent, processes, and marketing effectiveness to maximize consumer value and drive bottom-line results.

Matthew Entringer, Digital Media Manager – UMB Bank
Matthew Entringer is the digital media manager at UMB Bank, where he develops digital marketing strategies that drive customer growth for all lines of business, including Consumer, Commercial, Institutional, and Healthcare Services. Matthew has previously worked in corporate marketing positions for Union Pacific and Sprint, as well as award-winning digital marketing agencies. He is well versed in driving meaningful online interaction between brands and customers while enhancing real results to ensure success.

Lauren Greutman, Debt Free Life Coach – LaurenGreutman.com
Lauren Greutman is a former shopping addict turned consumer savings expert, debt-free coach, and single mom of four, who’s helping women get out of debt and create financial freedom for their families. Lauren founded one of the most successful money-saving websites in the country, LaurenGreutman.com. With over two million visits a month, she helps women escape paralyzing debt, take back control of their finances, and live happily within their means. Her fan base on social media is also helping her 300K+ followers curb their compulsion to spend. Lauren has extensive media experience and has been on the Today show 22 times. She also appears regularly on Dr. Oz and Rachael Ray.

Megan Hryndza, Co-Founder –  mightydeposits.com
Megan Hryndza is the co-founder of mightydeposits.com, a bank comparison site that analyzes public banking data so you see how banks and credit unions invest your money and find banks aligned with your values. Named a Fast Company World Changing Idea of 2021, Mighty Deposits gives consumers and businesses new insights into the approximately 10,000 federally-insured banks and credit unions in the U.S. so banking customers can see what happens to their money when they put it in one bank versus another, whether they have $100 in the bank or $100 million. Megan started Mighty Deposits after years of working in marketing for some of the largest brands on the planet, seeing how millennial attitudes and digital marketing were transforming the marketplace, and then being introduced to global leaders and projects in social finance.

Joshua Kopac, Director of Sales – Prodege
Joshua serves as director of sales at Prodege, where he develops strategic partnerships, allowing marketers to scale campaigns through online channels allowing them to acquire a new, highly engaged audience. Joshua is a passionate, empowering, individual whose goal is to help link financial institutions & individuals together enabling financial wellness. His background includes working in the digital marketing space since 2008 launching a variety of businesses from the ground up, helping manage a city grand list of $4.5B, and sharing his knowledge speaking at industry conferences.

Liz McIntyre, Director of Social Media & PR, and Vice President of Marketing – Renasant Bank
Liz McIntyre is the director of social media and PR and vice president of marketing for Renasant Bank. Liz has been in the marketing industry for 10 years, beginning her career in hospitality marketing before making her way to finance marketing. She currently resides in a small town called Thaxton between Tupelo, where Renasant’s headquarters are located, and Oxford, where her husband teaches ceramics in the art department at The University of Mississippi. Liz was named one of the Mississippi Business Journal’s Top 50 Business Women in 2020 in recognition of her creating Rise with Renasant, a women’s leadership and empowerment initiative at Renasant Bank.

Booshan Rengachari, Founder – Finzly
Booshan founded Finzly with a vision to bring a modern banking experience to delight the customers and the bank associates. Having achieved success in Forex and Trade Finance products at Finzly, and positioning it as the #1 choice among US banks, Booshan aims to transform the payment, treasury, and banking technology with a new operating system for banks – BankOS. Before founding Finzly, he was international technology manager at Wells Fargo. He was one of the proposers for faster payments and a member of US Faster Payment Task Force.

James Roy, Senior Vice President of Digital Marketing – People’s United Bank
James Roy is senior vice president of digital marketing at People’s United Bank, responsible for the management and orchestration of digital customer experiences across personal, business, and commercial lines of business. People’s United Bank is a community-focused financial services company with over $63 billion in assets and more than 400 retail locations across the Northeast.

Amy Tabash, Director, Sales and Strategic Partnerships – Webpals Finance*
Amy Tabash is a seasoned digital marketing and sales professional with almost 20 years of experience. She is passionate about forging strategic partnerships and has demonstrated success in brand matchmaking. She has spent the past four years sharpening her skills as they relate to the personal finance vertical and works as the director of sales and partnerships for XL Media/Webpals.

*Webpal Finance operates websites such as investorjunkie.com, moneyunder30.com, and others to help consumers make informed financial decisions.

Join NCYB members at OMB for a cold beverage and good networking. There is no fee to attend, but attendees are responsible for their own drinks.